NEW YORK — Carl’s Jr. and Hardee’s are cramming a summer cookout into one burger.
The upcoming menu item is made with a beef patty that is topped with a split hot dog. The meaty duo sits on a layer of Lay’s potato chips between hamburger buns. Ketchup, mustard, tomato, red onion, pickles and American cheese will be thrown in, too. The burger will have 1,030 calories and 64 grams of fat.
“The hot dog is like a smoked meat product, so it’s not unlike bacon,” said Brad Haley, chief marketing officer of CKE Restaurants, the owner of Carl’s Jr. and Hardee’s.
Fast-food chains have been trying to outdo one another
with outrageous menu items to stand out. Wendy’s, for example, offered a cheeseburger topped with pulled pork last year.
Carl’s Jr. and Hardee’s are calling their new burger the Most American Thickburger. It goes on sale Wednesday. It will cost $5.79 alone or $8.29 for a combo, which comes with fries and a drink.
“We’ve had this idea, believe it or not, for a long time,” Haley said.
