NASHVILLE, Tenn. — Amazon aimed for Christmas in July with its much-hyped “Prime Day” sale. But some shoppers found a lump of coal instead.
The online retailer said Prime Day would offer bigger sales than those during the winter holiday shopping season. The goal was to boost $99 annual Prime loyalty program memberships during the sluggish summer months. The sale gained so much attention that other retailers, including Walmart, had sales of their own.
But some Amazon customers were disappointed by Prime Day. Some thought the discounts weren’t deep enough. Others didn’t like that the deals were available for only a limited time and in limited quantities. Others criticized the types of products.
Amazon was offering a Kindle Fire marked down to $79 from $139 and a GoPro camera bundle marked down to $500 from $691.
But there also were markdowns on more mundane household items like detergent and baby wipes.
