Welcome to our feature highlighting the numerous Colorado tech companies that make cool stuff. These little snippets are intended for readers to explore the technology being made right here. One company at a time, of course.
Welltok
CafeWell Concierge by Welltok uses money, rewards — and not nagging — to get people healthy.
Who wants to be nagged about eating healthy and exercising? That’s not . It talks money. The mobile app and personalized health program developed by Welltok rewards users with cash, gift cards or discounts. Drink more water? Stop smoking? Get $20 off your monthly insurance premium (one of the rewards offered to). By incentivizing workers, WellTok has helped its corporate and health-system clients save money as their own workers take better care of themselves. And success has attracted the likes of IBM, an investor and supplier of Watson. The machine-learning technology is to quickly learn a person’s interests and goals and offer a personal health plan. Fresh off yet , Welltok heads into 2016 with plans to expand its own goal of engaging consumers to stick with their health goals — be it seniors, pregnant women or children. “What the guts of the platform does is create personal health itineraries for consumers,” said Michelle Snyder, the company’s chief marketing officer.
Headquarters: 1675 Larimer St., Suite 300 in Denver
Founded: 2009
Founders: Scott Rotermund, Jeff Cohen
Employees: 350
Recent news: Ended 2015 with its , and raised another $45 million, bringing its total to $130 million.
Contact: 888-Welltok (935-5865)
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