
Business: First Choice Appliance
Address: 10500 Irma Drive, unit 20-205, Northglenn
Hours: 8 a.m.-5 p.m. Monday-Friday
Founded:2016
Contact:720-737-5013
Employees: 60 (80 when Aurora location opens)
Interview with Jesse Keough, owner
Q: How did you get involved in this business?
A: I started working on appliances as a helper at Sears when I was 17 and I quickly realized this was a career I really enjoyed.

Q: What distinguishes you from other businesses in your category?
A: We are constantly putting ourselves in our customers shoes thinking ‘What would I want if I was the customer?’ This helps us give the best customer service we can.
Q: What do you like best about your line of work?
A: Getting to help people. People are always glad to see us and we usually get to easily resolve their frustrating situation.
Q: What is your business’ biggest challenge?
A: The technology in our industry is constantly changing, and keeping up with the changes is a challenge. We are continually learning and taking classes
Q: Something people might be surprised to learn about you or your business:
A: People are usually the most surprised at how easily we get their problem resolved and how easy we are to work with.