Sotheby’s International Realty is the first real estate brand to launch and implement a virtual staging augmented reality (AR) app: Curate by Sotheby’s International Realty, a mobile app that brings a home’s
virtual staging images from 2-D perception into augmented reality.
“Buying a house is not only a significant financial decision, but is also deeply personal and emotional,”said John Passerini, global vice president of interactive marketing at Sotheby’s International Realty Affiliates LLC. “Introducing an augmented reality component to the homebuying experience takes the consumer on a personal journey that allows them to see a house transformed into a home, their home, through the magic of technology.”
Curate by Sotheby’s International Realty is taking virtually staged images from a flat, 2-D screen into the house itself through the power of AR. The app also features a curated selection of AR interior designs, ranging from modern living rooms to traditional dining rooms that provides the consumer with the opportunity to immediately swap among these styles, something physical staging could never accomplish.
“Curate by Sotheby’s International Realty solves visualization problems without making costly, time-intensive and cumbersome changes to the physical space,” added Passerini.
Sotheby’s International Realty announced Tuesday that it has also partnered with luxury furniture and accessories marketplace Viyet to launch shoppable AR scenes within the app. The partnership with Viyet, a subsidiary of the Sotheby’s Auction House, will be ongoing with new, custom-created scenes added regularly to reflect the marketplace’s current inventory.
“The Sotheby’s International Realty brand has always been a leader when it comes to adapting new technologies to the real estate industry and understanding homebuying trends,” said Kristen Muller, senior vice president of marketing and communications at LIV Sotheby’s International Realty.
“At LIV Sotheby’s International Realty, we are committed to providing high-resolution photography, high-definition videography and 3-D virtual reality tours to market the homes that we represent. Now, with augmented reality, we have the opportunity to completely transform the homebuying and selling experience for consumers. “Further, we are thrilled about the partnership with Viyet, as it demonstrates our collaborative efforts with the Sotheby’s Auction House.”
Here are the key groundbreaking features of the app:
· Visualization — Any property can be transformed through a curated selection of AR furnishings and décor sets. Listing-specific staging options will be available in the near future.
· Recollection — The app has screenshot capabilities, allowing viewers to capture and store the images of AR furniture sets placed within the visit.
· Shop — Virtual home furnishings can be clicked for more information about the product, including a link to exit the app and be directed to a retailer’s website. All furniture is shown to-scale and provides accurate room dimensions, ensuring that furniture viewed in the app will be a fit, making purchasing and moving into a new home easier on new homebuyers.
Curate by Sotheby’s International Realty is available now for download in the Google Play Store as well as the App Store for Apple iOS-enabled devices, iPhone and iPad.
Sotheby’s International Realty Affiliates has 950 offices and 22,000 sales associates worldwide. Locally, LIV Sotheby’s International Realty has 15 office locations in the Denver metro area and surrounding areas, including Boulder, Castle Pines Village, Cherry Creek, Clayton Street, Denver Tech Center, downtown Denver, Evergreen and the resort communities of Breckenridge and the Vail Valley.
For more information, call 303-893-3200. To service all of your real estate needs, visit LIVSothebysRealty.com.
The news and editorial staffs of The Denver Post had no role in this postap preparation.
