All’s fair in love and war. And for KBPI in 1998, football.
In the Green Bay Press Gazette’s Jan. 19 paper — six days before the Packers-Broncos showdown at Super Bowl XXXII — the Denver radio station bought a two-page ad that featured two No. 1 foam fingers and text that read:
“Future world champs rock
the cheeseheads & carve Brett Farve …
Packers fans call us & admit you’re losers!!”
Once folded, however, the two foam fingers melded into a fist flipping the bird and text that read, “(Expletive) the Packers!”
The ad resurfaced back into the spotlight after it . A dive back into The Denver Post archives showed that a lot of people were not pleased with it.
Press-Gazette president and publisher Bill Nusbaum condemned the stunt in a statement and then told former Denver Post columnist Bill Husted that “This goes beyond good-natured rivalry. Itap just pure smut. I’m not a prude by any means, but for anyone to think this is comical is just sick.”
It wasn’t the first time the radio station pulled this stunt. A year earlier, the station sneaked a similar style ad about Alice radio into The Denver Post. They tried doing it to the Pittsburgh Post- Gazette on Jan. 9, before Broncos beat the Steelers in the AFC championship game. “But the Pittsburgh paper caught it in time and refused to run the ad, calling it ‘too aggressive,'” according to former Denver Post columnist Bill Husted.
“After all the national press the ads got in Denver and Pittsburgh, I thought nobody would print it. I guess they’re a little sharper in Pittsburgh than Green Bay,” then-KBPI program director Bob Richards told The Denver Post.
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