ap

Skip to content

Breaking News

Here’s why Chipotle calls March-May “burrito season”

The restaurant chain plans to hire 15,000 workers in preparation for busy months

Chipotle employees help out customer Sarah Stawarski with her order at Chipotle Mexican Grill on December 30, 2011, in the Highlands neighborhood. (Denver Post file)
Chipotle employees help out customer Sarah Stawarski with her order at Chipotle Mexican Grill on December 30, 2011, in the Highlands neighborhood. (Denver Post file)
1DENVER, CO - OCTOBER 17: A head shot of Jonathan Shikes, Entertainment Editor/The Know on October 17, 2022 in Denver, Colorado. (Photo by Helen H. Richardson/The Denver Post)
PUBLISHED:
Getting your player ready...

The nation’s tech giants, like Google, Facebook, Twitter and Amazon, these days, but the guac giants are clearly hiring.

On Thursday, the same day that Casa Bonita said it is now trying to fill 550 jobs before its planned opening in May, Chipotle revealed that it aims to hire 15,000 people across the country, including 230 in metro Denver (where the Mexican food chain was originally founded in 1993).

But the part of its announcement that tickled the fancy of news outlets from the to the was the company’s stated goal of ensuring that “its restaurants are fully staffed for burrito season,” which is designated as being March through May.

So, why does Chipotle call March, April and may burrito season? We’re glad you asked.

“Historically, we have seen our highest volume of sales in the spring, primarily due to seasonal factors like weather and daylight,” a spokesperson told The Denver Post.

“Additionally, restaurants located near colleges and universities generally do more business during the academic year,” the spokesperson added.

Which means those gift cards you bought for your college-aged kids, nieces and nephews are being well-spent. Tis the season.

Subscribe to our new food newsletter, Stuffed, to get Denver food and drink news sent straight to your inbox.

RevContent Feed

More in Restaurants, Food and Drink