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If you can't get tickets for the upcoming Who reunion tour, there's another chance to see the rock legends: The band will join the Red Hot Chili Peppers, Gnarls Barkley, The Killers, Keane and several other acts this fall for the first Virgin Festival.

The concert, presented by Virgin Mobile, is set for Sept. 23 at Baltimore's Pimlico Race Course, where the Preakness, part of horse racing's Triple Crown, is held each year.

The event will feature two performance stages and a DJ tent, and more than a dozen acts, ranging from alternative rock to dance. Among the artists participating include DJ Tiesto, the Jack White-fronted band the Raconteurs, Wolfmother and the Scissor Sisters.

The concert was announced Monday in the Virgin Mega Store at New York's Union Square: A few die-hard male fans got free tickets by agreeing to appear on stage at the store completely naked, except for strategically placed socks, mimicking the past antics of the Chili Peppers.

The festival is patterned after the annual V Festival held each year in Britain.

"I think if there is enough support from here, there is no reason why we can't have thousands more people here in America enjoy the concerts and festival–in time maybe even China, India, South Africa, Australia," said Sam Branson, son of Virgin founder Richard Branson. "Nothing is confirmed yet but if there is enough support there is no reason why we couldn't do it.

Roger Daltrey and Pete Townshend of The Who announced last week they were launching their first U.S. tour together in two decades, kicking off in September.

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