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RIO DE JANEIRO, Brazil — Tonight, millions of people will tune in to a world-famous spectacle involving carefully choreographed moves, intense competition and fanatical spectators.

No, not the Super Bowl.

It’s Carnaval season, a time of vanquished inhibitions, bacchanalian bashes and a fierce determination by the many samba clubs.

Purists complain that “Carnaval Inc.” has devolved into an advertisement for interests as diverse as airlines, unions and milk producers — along with organized-crime gangs.

“The space for poetry, for fun, for social and political criticism, or even for pure historical themes . . . has become minimal,” wrote Aloy Jupiara, a journalist and Carnaval specialist. “Now all themes must have an appeal to the market.”

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