WASHINGTON — While the nation watches who’s ahead in the Democratic presidential race, Marc Cowlin is keeping an eye on which candidate is ahead in online sales of boxer shorts and T-shirts.
Cowlin is a spokesman for , one of the many online companies selling campaign garb. (For the record, Hillary Rodham Clinton is leading in sales of men’s boxer shorts at CafePress, while Barack Obama has the lead in thong sales.) With such slogans as “Barack the Vote,” “A Woman’s Place Is in the White House” and “The Mac Is Back,” online stores such as CafePress have seen steady sales of campaign-related merchandise, mostly from the young people they cater to.
Embracing the interactivity of modern media, CafePress lets customers submit designs for everything from shirts to hats to underwear. It has received more than 1.2 million designs for Obama products, while those for Clinton and John McCain combined barely break 1 million.
