LOS ANGELES — For some foodies, Tweets lead to great eats.
Twitter recently became the communique of choice for the almost cultishly popular Kogi BBQ trucks, roving Korean-style taco vendors in Los Angeles that use the 140-character, cellphone-friendly missives to alert customers to their whereabouts and menu items.
The trend is spreading to other wheel meals as more food trucks — a fast-growing food phenomenon in major cities, especially in the West — are using the social networking site to draw customers.
“Kogi special at the trucks and the Alibi! Grilled asparagus with Yellow Nectarines and Sesame Seeds!” read one recent Kogi Tweet.
The decision to Twitter was a practical one, said Kogi brand manager Mike Prasad. He says Kogi — which has become famous for its Korean-Mexican fusion — needed a way to inspire repeat business while solving “the problems of being a movable venue.”
