Getting your player ready...
CHICAGO — It’s Christmas in July at Sears Holdings Corp.
While most of America was recovering from Fourth of July fireworks and cookouts, the retailer launched an online boutique called Christmas Lane at and . It also set up Christmas-decor shops at 372 Sears stores.
Sears typically waits until Nov. 1 to unveil its holiday merchandise, said Sears spokeswoman Natalie Norris- Howser. But with the recession putting a crimp in spending, the retailer is hoping to attract holiday shoppers early.
