Getting your player ready...
NEW YORK — A new venture that NBC Entertainment co-chairman Ben Silverman is leaving the network to form with Barry Diller’s IAC/InterActiveCorp promises better integration of ad campaigns by involving advertisers earlier in a show’s development. It also promises to develop content and marketing across every medium, “from Twitter to television.”
Whatever shape the new company takes, Silverman said he expects it to bring producers, distributors and advertisers under one roof to come up with content for TV and the Web. The Associated Press
