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DETROIT — Silver in hues ranging from chrome to charcoal gray extended its reign as the most popular choice for car and truck paint across the globe this year, according to annual data collected by a leading paint maker.
Pittsburgh-based PPG Industries Inc. said silver has been the No. 1 color for nine straight years, accounting for 25 percent of vehicle paint choices in the U.S., 35 percent in Europe and 34 percent in the Asia-Pacific region.
In the U.S., silver rose from 20 percent of the market a year ago. White finished second at 18 percent and black was third with 16 percent. Red was a distant fourth at 12 percent.
