With an eye toward a still-struggling economy and the fact they are coming off their fourth consecutive nonplayoff season, the Broncos announced Thursday they will not raise prices for season tickets.
It is the second consecutive year the team has not raised ticket prices.
The Broncos, who finished 8-8 after a 6-0 start this past season, also will reduce prices for tickets in the club level of Invesco Field at Mile High. Team officials said Thursday the reduction will be almost 21 percent.
“We recognize and understand the economic challenges facing our fans,” Broncos senior vice president of business development Mac Freeman said in a statement. “Their support for the Broncos has remained overwhelming despite an uncertain financial climate. We appreciate their loyalty and want to make sure they can continue to share in the excitement of our team during the 2010 season.”
The Broncos held the line on prices after an 8-8 finish in 2008 as well.
Single-game prices on season tickets will remain priced from $77 to $110 in the lower bowl of the stadium and from $42 to $63 in the upper bowl.
Denver has won one playoff game since closing out the 1998 season with a Super Bowl victory.
Since that Super Bowl win, the Broncos increased ticket prices seven times before electing not to increase prices before the 2009 season.
The Broncos also announced Thursday they will designate four sections — about 750 seats — on the stadium’s club level as a family zone. This will be an alcohol- free area in the stadium, and fans will be given the option to relocate their seats, based on their season-ticket priority number.
