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Getting your player ready...

WASHINGTON — President Barack Obama scheduled a White House signing ceremony today for landmark health care legislation that passed the House on Sunday, as Democrats and Republicans began shifting their focus to November elections that seem certain to become a referendum on the most significant social legislation enacted in half a century.

The Senate prepared to take up final changes to historic health care legislation that gave Obama the biggest victory of his presidency, with Democrats hoping to complete work late this week. But both sides made it clear Monday that the battle is far from over.

Republicans will make a last push this week to derail the package of fixes to the legislation in the Senate. White House officials said the president will continue to take his case to the country, with a trip Thursday to Iowa as the first of what are expected to be repeated appeals to the public to take a fresh look at the health care overhaul.

As Republicans prepared to campaign on a pledge to try to repeal the measure, Obama and the Democrats will work to keep voters focused on the new benefits, rather than the size, cost or complexity of the bill.

“The real political battle over health care reform begins after its passage,” said Democratic strategist Chris Kofinis. “We can’t let Republicans seize the message advantage here, as they did during last summer’s Tea Party and town hall protests. For Democrats, it means we must take the initiative and aggressively sell this reform to the American people not for a few days, or weeks, but all the way through the election.”

Other issues, such as the economy, might loom larger by November than the heated debate that has raged for more than a year over Obama’s health initiative. But health care will become a proxy, say strategists in both parties, for the debate over whether the Obama era represents a return to bigger government.

One measure of that came in a statement from Gov. Mitch Daniels, R-Ind. Saying the measure will raise taxes and, contrary to projections, add to the national debt, he said, “In a life of optimism about America and its future, this morning I am as discouraged as I can remember being.”

Motivating voters

Both parties confront new tests after Congress’ action. Democrats must motivate voters who, for varying reasons, have been turned off by the long debate on Capitol Hill and by the president’s policies.

Republicans must show that their dire predictions about the impact of the legislation are real and not just the politics of fear and opposition. Most concede that a strategy that focuses only on repeal and does not acknowledge the need to change the health care system is unlikely to be a winner.

Obama and party leaders face two challenges. First, they must motivate a Democratic base that for months has been demoralized, lethargic and divided over whether the heath care legislation lived up to their expectations. Second, they need to win back the independent voters who backed them in 2006 and 2008 but shifted to the GOP in the off-year gubernatorial elections in Virginia and New Jersey and the special Senate election in Massachusetts two months ago.

Pollster Peter Hart argued that the first priority, given that midterm elections are often decided by which side is more motivated, should be invigorating the Democratic base.

“Unless they get Democrats interested in this election, they’re going to get smoked,” he said. “The most important thing for them is to develop interest. I think a ‘yes’ vote and a Democratic victory helps to change that dynamic.”

Hart cited results from a recent NBC News-Wall Street Journal poll showing that, among the most motivated voters, Republicans held a double-digit lead on the question of which party those voters plan to support in House elections in the fall.

Democratic officials said passage of health care reform will give Obama a boost.

“Part of the test here at the end wasn’t this policy or that policy,” said White House Chief of Staff Rahm Emanuel. “It was, ‘Did he have the capacity to deliver?’ That question mark around him and the presidency has been answered.”

Based on historical evidence, any rise in Obama’s approval ratings will have a direct and positive effect on his party’s success in the fall elections.

GOP looks ahead

Republicans lost the battle over health care in Congress but still think they hold the high ground politically, especially in districts likely to be competitive this fall.

Said Carl Forti, a GOP strategist, “They played this extremely well and opposed the bill with success. . . . While every bill may have a few positive things in it, overall this bill is a bad bill, and for the Democrats in GOP-leaning seats, it’s going to be a vote that’s hung around their neck like Hester Prynne and her scarlet A.”

But, said Axelrod, “The issue for those talking about repeal is whether they’re going to look the small-business people in the eye or the children and say this was a horrible (bill). I’m happy to have that debate.”

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