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CHICAGO — A coalition of health professionals, parents and corporate accountability advocates is calling for Ronald McDonald to retire as a spokesman for the nation’s largest restaurant chain, saying he has too much influence on kids.
Corporate Accountability International, which has waged campaigns against bottled-water companies and tobacco companies, said it plans to present the results of a survey Wednesday showing that most Americans agree.
The organization is asking Americans to urge the mascot to retire, spokesman Nick Guroff said.
A statement from McDonald’s said Ronald’s role as a brand ambassador hasn’t changed. It’s to bring out the fun side of having meals with family and to promote an active lifestyle.
