If you’re crazy for sports, you’re going to be crazier for sports in 3D.
That’s the assumption behind the deal between Comcast and ESPN announced Wednesday, bringing a new 3D sports network to digital cable customers.
Starting with the World Cup next month, the goal is to deliver more than 100 events in “next generation 3D” in the first year.
ESPN 3D will sign on the air June 11 with the first 2010 FIFA World Cup match, South Africa versus Mexico.
The channel will feature up to 25 matches throughout the World Cup in addition to college football and NBA games.
Comcast is the first cable operator to sign on to distribute ESPN’s new network. Earlier this year, Comcast offered the Masters Tournament in 3D (still available on demand), a much slower-moving 3D spectacle.
While 3D is grabbing headlines, and manufacturers insist 2010 is the year of 3D TV, cost is a factor for consumers.
Consumer Reports says 3D models start at $1,700; bigger sets loaded with bells and whistles run as high as $6,000 or $7,000. For a family of four, the average is $3,300.
The shutter glasses alone, which alternate images between the left and right lens to simulate 3D viewing, cost roughly $150 a pair. They work best directly in front of the set, which makes group gatherings for sports viewing tricky.
And the 3D experience comes with a warning. According to PC World, “3D TV is not for the drunk, tired or pregnant.” Manufacturer’s warnings similarly state if you’re a teenager or a senior citizen, you shouldn’t necessarily be watching 3D.
Meanwhile, for those stuck at their desks during the World Cup, Univision on Wednesday announced it will introduce a new online site, , to carry live online streaming of all 64 games.
Joanne Ostrow: 303-954-1830 or jostrow@denverpost.com
