Amber Mac is a virtual Swiss Army Knife of networking.
More important, she demonstrates a deep and practical understanding of the necessity of extending one’s personal and professional presence online.
It’s equally mandatory, she argues, for companies even if they’re B-to-B operations and don’t necessarily require recognition or interaction with consumers.
For the uninitiated, Mac does a very good job of explaining how the online world works in a mostly jargon-free and comprehensible manner.
Her prose is clear, and although she explains things in detail, with examples and asides, she doesn’t get bogged down in minutiae or any overly technical stuff.
The friending extends to blogs, forums, podcasts, vodcasts and more.
Overall, she packs quite a bit into this little book, so if you’re trying to figure out whether using Twitter or being on Facebook is worth your while, Mac will gladly be your guru.
