NEW YORK — Martha Stewart knows a thing or two about kitchens: She owns 21. Home Depot hopes the domestic diva still has enough cachet to inspire Americans to start remodeling again with a new line of kitchen countertops, hardware and cabinets.
The line represents an expansion of a bet Home Depot made on Stewart last year when it signed a deal with her after her long-running deal with Kmart ended when they couldn’t come to terms.
The increasingly high profile at Home Depot is a boon to Stewart and her company, Martha Stewart Living Omnimedia Inc., which has seen its share price fall 79 percent since the beginning of 2007 as the recession exacerbated choppy performance from its publishing and broadcast divisions. It’s pursuing more partnerships with retailers.
The line, which hit stores in September, includes 11 different styles of cabinets, eight different countertops and 45 cabinetry hardware items, and is inspired by a few of Stewart’s own kitchens. The Associated Press
