CINCINNATI — Old Spice’s suave, shirtless advertising star is taking a ride around the world in new commercials for the Procter & Gamble brand.
First is a 30-second “coming attractions” type of online trailer, which takes viewers beyond former football player Isaiah Mustafa’s muscular torso to his “striking brown eyes,” if he does say so himself. In another effort to keep the buzz going for the ads — which have had millions of hits on YouTube — a yet-to-be-named “superfan” will get to debut the commercial on his or her social-network page or feed sometime before Super Bowl Sunday.
The first of three commercials in the new promotion starts running Feb. 7 on television, the day after the Super Bowl.
“We felt like we could build some excitement behind this latest launch, letting people know we’re bringing Isaiah back, and continue to reward our fans across social media,” said James Moorhead, brand manager for Old Spice. The Associated Press
