Getting your player ready...
ELMHURST, Ill. — Before Marge Simpson, Amy Winehouse or Audrey Hepburn wore their hair in the famous beehive, there was Margaret Vinci Heldt and her salon on Chicago’s ritzy Michigan Avenue.
As the 92-year-old retired hairstylist tells it, Modern Beauty Shop magazine (now Modern Salon) was looking for a new design, something different to feature in its February 1960 issue. She came up with the beehive.
Heldt said, in an interview at her apartment in a suburban Chicago retirement community, that inspiration came to her in a little black velvet hat shaped like a small bump. One night, she put on a little music and started working with hair atop a mannequin head.
It became what the magazine called “the beehive.”
