COLORADO SPRINGS, Colo.—Veteran sports industry executive Rob Urbach will take over as chief executive of USA Triathlon.
Urbach had been a managing director for Cortview Capital Markets, and before that was vice president of Octagon, one of the world’s leading sports management and marketing firms. He’s also been vice president of SFX Sports Group.
USA Triathlon announced the hiring Wednesday.
“Rob has a long background in the sport and a strong corporate experience that USA Triathlon requires to continue its unprecedented growth,” USA Triathlon president Bob Wendling said.
Urbach has won numerous triathlons and competed in the Ironman Kona world championship as an age-group athlete in Hawaii. He was also an All-American tennis player at Centre College.
“As a longtime USA Triathlon member and passionate multi-sport enthusiast, I am honored to be able to serve all the organization’s constituencies,” Urbach said in a statement. “I look forward to working with USA Triathlon’s staff, Board and partners in an effort to further engage every American in the multi-sport lifestyle.”
