The use of social media has helped build the Livestrong Foundation into a powerhouse, but, more important, it’s helped individual cancer victims realize they have an “army” standing by to help, founder Lance Armstrong said Saturday at the Aspen Ideas Festival.
Armstrong was on a panel discussing “Can Social Media Benefit the Greater Good?” Each of the participants is part of an organization that has successfully harnessed social media to further a cause. Armstrong was joined by his right-hand man, Livestrong president and CEO Doug Ulman. Other panel members were: Chris Hughes, Matt Flannery and Pete Cashmore.
Hughes was highly effective as director of online organizing for President Obama’s 2008 campaign. He was a co-founder of both Facebook and of Jumo, which uses the social web to build relationships between individuals and organizations.
Flannery is co-founder and CEO of Kiva, a nonprofit that specializes in online microfinancing.
Cashmore is founder and CEO of Mashable, a popular site that covers social media, digital and technology news.
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