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Where’s Ryland Homes?

Five years ago, Ryland was one of a half-dozen builders that were dominant in Colorado homebuilding…just as the market headed into a cataclysm that would take new home output to a trickle of what it had been in previous years. In 2009 and 2010 some of those builder names totally disappeared, never to be seen again. But Ryland wasn’t on that list….

“Coming into that market, we stopped buying ground,” recalls Colorado Division president Dan Nickless. “We were conservative, we never gave anything back to the bank and we made sure our homebuyers weren’t left high and dry. Now that’s put us in a position with no outside bank debt, ready to what we’re doing now.”

Now Ryland execs are eyeing a comeback of the Denver-Boulder market, already seeing signs of recovery along the Boulder Turnpike corridor. Late this month in Louisville, showcased as one of America’s “best places to live,” Ryland will open its first new community in four years, displaying emphases on sustainability, energy efficiency and livability. Its homes, as with other Ryland designs, will provide a reduced carbon footprint, and features oriented for buyers with tastes that have changed over the past decade. “On sustainability, we’re going to be walking the talk,” Nickless says – maximum energy features, but also new spaces for families that are less formal, and more perceptive about saving money.

Louisville reminds Ryland planners of another area where the Ryland name is prominent. “It’s one of these iconic neighborhoods, a boutique town with little restaurants like you see in California, that people tend to be crazy about,” says Ruth Rowley, Colorado vice president for sales and marketing. Steel Ranch – first new community within city limits in ten years – will feature two model homes at prices from $324,900. (Ryland has a priority information list at RylandDenver.com).

Meanwhile, Ryland is at work on five other openings for later this fall and into 2012, including: