Target stores in the Denver market will be open — albeit limited hours — on Thanksgiving Day for the first time, the Minneapolis-based company announced Friday.
Target is piloting the abbreviated hours — from 8 a.m. to 2 p.m. Nov. 24 — in 29 stores from Castle Rock to Longmont and from Aurora to Silverthorne because the greater Denver area “is one the strongest grocery markets, with 17 SuperTargets, and was one of the early markets with expanded fresh-food offerings,” said Mark Everett, the executive who oversees area Target stores.
All other Target stores will remain closed that Thursday.
Target plans to evaluate the Denver test before deciding whether to expand Thanksgiving hours in other markets.
“We ought to have a pretty good handle on it from the traffic,” Everett said.
Store officials expect groceries will be the main shopping attraction, particularly for last-minute items, he said.
Nationally, Target stores will open at midnight Thanksgiving night for “Black Friday” to give shoppers a jump on deals — instead of waiting until the usual 4 a.m. Friday.
