Getting your player ready...
A blossoming social-media campaign is trying to play down Colorado Springs’ push to “Live it up!”
The newly unveiled slogan and the logo of purple mountains atop a green swoosh isn’t proving so popular with some in the Pikes Peak region, where people have taken to Facebook to voice their displeasure with Tuesday’s announcement.
A Facebook group asking residents to “Rebrand the Springs” attracted 214 “likes” by 9:15 p.m. Wednesday. Another resident, Randi Hitchcock, started an online petition to do away with the newly-minted insignia.
“Graphically, I think it’s outdated and it doesn’t really speak to who we want to be as a city,” said Marcus Haggard, who created the Facebook page and is chief strategist for Magneti Marketing.
Get more at .
