Niwot-based Crocs, Inc. announced today it is expanding its corporate communications and product management capabilities by adding four new leaders in those areas.
“Our continued growth and expanding talent pool is evidence of the strength of our brand and commitment to high-quality, four-season footwear,” John McCarvel, Crocs’ president and chief executive said in a statement.
“We are always excited to add talent to our employee team and are proud to continually attract the best in the footwear industry.”
Katy Lachky has joined Crocs as vice president of communications. Lachky will oversee all global communications functions, including internal and external communications. She was a vice president and publicist at Fleishman-Hillard in St. Louis.
Brooke Wolf has been named senior product line manager for women’s footwear. Wolf will play an integral role in product strategy and global product line planning, said the company.
Michael Gossett will be the senior product line manager, and will focus on the brand’s men’s line. Gossett joins Crocs from Nike, Inc., where he served as a global senior footwear product line manager for Nike’s running and athletic training line for men.
Thomas Alvarado has been hired as a strategic accounts senior product manager at Crocs where he is responsible for product development and merchandising.
Howard Pankratz: 303-954-1939 or hpankratz@denverpost.com
