EL JEBEL — —A knock on Aspen has always been that kids who grow up here don’t have enticing career opportunities to lure them back once they’re out of college. Josh Lewis and Peter Scott have blown that myth out of the water.
The two men, graduates of the Aspen High School class of 1993, created their own opportunity. They have built Blue Tent Marketing into a successful company over the past decade, along with partner Jay Scherrer.
In a nutshell, the company helps small businesses grow a sustainable presence on the World Wide Web, Lewis said. It does that in a variety of ways — designing websites and optimizing a company’s position in Web searches are two prime examples.
They started with a simple concept: “Small businesses have always been screwed” when it comes to the Internet, Scott said. The smaller players don’t have the in-house resources to compete with the big boys. They often don’t possess the technical know-how to keep their websites relevant in a technology-fueled, social-media-addicted world that thrives on change.
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