BASALT — —Aspen Skiing Co. and Vail Resorts love to brag about their customer-retention rates. They’ve got nothin’ on Scott Wirkler.
Walk into Wirkler’s midvalley eatery, Scottie’s, during the typical breakfast and lunch rushes to witness repeat business at its best. Wirkler greets the majority of his customers by name, and he usually takes an accurate stab at what they want to order.
Top-notch customer service, featuring name recognition and recollection of food preferences, is a key to Wirkler’s success. He celebrates 25 years in business Friday. That longevity is rare for a business in the Roaring Fork Valley, “especially a restaurant,” Wirkler said.
Wirkler purchased the former In and Out House restaurant in Aspen on Aug. 10, 1987. He moved from Dubuque, Iowa, in 1984 to manage the new McDonald’s restaurant that opened in Aspen. Three years later, he made the move to own and operate his own business when he saw a newspaper advertisement for the In and Out House, which had been in Aspen since 1971.
Read more at:
