Gov. John Hickenlooper took his campaign to the airwaves Tuesday with his first TV ad. The governor previously has put out videos on Youtube, including his .
The first ad is titled “Restaurant,” but he doesn’t serve up any trash talk toward his Republican challenger, Bob Beauprez, despite the close polls that would normally engender some critical verbage. Hickenlooper has promised not to go on the attack and stay positive. The point, though, is mute, since there are political groups such as the Democratic Governors Association and Making Colorado Great that are glad to do the heavy lifting with the help of their donors. Beauprez has similar help from the right.
The new ad, instead, is about the governor’s experience running a business, “his entrepreneurial approach and Colorado’s economic momentum,” his campaign said in announcing the ad Tuesday afternoon.
“There’s no profit in making enemies,” Hickenlooper says in the narration over scenes of him tending customers, including Lt. Gov. Joe Garcia, in the brewpub . “That’s why I don’t do negative ads.”
The 30-second spot cites favorable numbers on the state’s job growth.
40th to 4th in the nation for job growth, which has been the thrust of Hickenlooper’s pitch for a second term. Beauprez has cited other figures to say the economy isn’t so great, and Hickenlooper is , especially in the energy sector by supporting too many regulations.
The ad is airing statewide, on both broadcast and cable channels, so you should be seeing it a lot — along with other positive pitches for Hickenlooper. The incumbent has reserved more than $2 million of airtime before now and Election Day.
“John took what he learned as a small business owner and entrepreneur across Colorado to help strengthen the economy and the state as a whole” Brad Komar, his campaign manager, said in a statement.
“These private sector principles guide John’s approach of bringing people together, an approach that has helped Colorado improve from 40th to 4th in the nation for job growth, attract new companies, and create 200,000 new jobs in the state.”
