After all of the and then the fun, the first ad created from Bud Light’s Whatever USA in Crested Butte was posted on YouTube Friday.
The ad then ran Sunday night during the Broncos game against the Kansas City Chiefs, one week from when the event was held.
“Let’s hear it for Bud Light,” the “mayor” of Whatever says in the ad sitting at a desk on Elk Avenue, the main thoroughfare in Crested Butte. “The perfect beer for when you take over a town, make me the mayor and call it Whatever USA.”
— which ran Sept. 5-7 — was kept secret from Crested Butte’s residents until town leaders revealed the gathering weeks before the bash. Anheuser-Busch paid the town $500,000 to transform the mountain community into a Budweiser paradise as part of the beer giant’s “Up For Whatever” ad campaign. An estimated 10,000 people passed through the town over the weekend, according to Gunnison County Sheriff Rick Besecker.
Some 1,200 people were invited to Crested Butte during the bash following a nationwide application process. Beer officials say the caper was part of of a television ad campaign.
The ad then features brief clips from the weekend’s controlled chaos including shots of a celebrity DJ, raves, dancing, drinking and general raging-face. The mayor lists off activities that happened over the weekend, gasping for air at the end. The commercial is called “out of breath.”
Oh, and there’s some beer drinking in the 30-second ad, too. Just a smidge. A narrator calls Bud Light “the perfect beer for whatever happens.”
Bud Light has posted several other videos from the event on their YouTube channel.
Some event attendees were out of Crested Butte and Colorado. Frustrations have also continued over the event in the small Gunnison County mountain town where residents and officials say they are.
