Slow clap for Urban Outfitters, they’ve done it again, This isn’t even joke worthy, it’s disgusting.
— euge (@luciademayo)
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On . For $129, a person could have owned a ‘washed soft and perfectly broken in’ Kent State sweatshirt, according to the description which was previously posted before it was sold. The company also stated on the item page, “We only have one, so get it or regret it!”
The Kent State shootings, also known as the May 4 massacre, marked a dark day in U.S. history when unarmed college students were shot by Ohio National Guards on May 4, 1970.
As news websites, bloggers and fashionistas started sharing the screenshots of the for-sale bloody vintage sweatshirt online over the weekend, outrage started to pour onto social media.
I can’t wait to show off my new Urban Outfitters Hiroshima Hoodie.
— John Fugelsang (@JohnFugelsang)
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Until today I used to think the worst things about Urban Outfitters were the prices, the staff and the clientele.
— OhNoSheTwitnt (@OhNoSheTwitnt)
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via twitter on Monday morning at 7:41 a.m. MST:
“May 4, 1970, was a watershed moment for the country and especially the Kent State family. We lost four students that day while nine others were wounded and countless others were changed forever.
We take great offense to a company using our pain for their publicity and profit. This item is beyond poor taste and trivializes a loss of life that still hurts the Kent State community today.
We invite the leaders of this company as well as anyone who invested in this item to tour our May 4 Visitors Center, which opened two years ago, to gain perspective on what happened 44 years ago and apply its meaning to the future.”
Urban Outfitters tweeted an apology at 8:01 a.m. MST:
Urban Outfitters sincerely apologizes for any offense our Vintage Kent State Sweatshirt may have caused. It (cont)
— Urban Outfitters (@UrbanOutfitters)
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The buyer of the blood-stained Kent State sweatshirt is unknown at this time.
Twitter Reactions:
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