Interview with Josh Bourassa, owner
Q: How did you get involved in this business?
A: I grew up in the car customization culture and always had a knack for art and design. After high school and some college, I realized an opportunity to do custom paint on Harleys in the mid 1990s. With tons of tenacity and entrepreneurial spirit, I am where I am today, running a well recognized custom motorcycle business in the metro Denver area.
Q: What distinguishes you from other businesses in your category?
A: I have developed my company to handle as many aspects of the customization process as possible ranging from dis-assembly and assembly, custom paint, airbrush art, fabrication, part sourcing and engine upgrades. We also offer motorcycle pickup and delivery. All of these attributes falling under top quality.
Q: What do you like best about your line of work?
A: The creative opportunities that are involved. Whether it is being creative with a client to come up with a unique design or problem solving a business dilemma. I have found the motorcycle to be a great medium for my artistic juices. First of all I love motorcycles, but the machine itself can be a rolling sculpture that is a fun canvas to paint on. I get to utilize my engineering ideas as well as visual art.
Q: What is your business’ biggest challenge?
A: Our biggest challenge is keeping up with a rapidly changing, very demanding industry. Trends can come and go, so keeping a close eye on what is happening and where it is going to make sure our products are going to sell is very challenging. It keeps me on my toes.
Q: Something people might be surprised to learn about you or your business:
A: I started painting motorcycles in 1995, in a tiny little leaky garage in Bozeman, Mont. I have built this business with my bare hands from the ground up. Currently we offer full customization to motorcycles on a local level but we sell our custom Colorado-built parts all over the world.
Profile
Business: True Kustom
Address: 4398 S. Broadway, Englewood
Hours: 10 a.m.-6 p.m. Tuesday through Saturday
Founded: 2005
Contact: 720-389-9462,
Employees: 4
