NEW YORK — The puppies and Clydesdales are coming back.
Anheuser-Busch is bringing back its combo of canines and Clydesdales this Super Bowl, hoping to top last year’s “Puppy Love” spot that showed a cute puppy bonding with a Clydesdale and topped most advertising polls as the best commercial in advertising’s biggest showcase.
Super Bowl XLIX, in Phoenix, is set to be broadcast Feb. 1 by NBC, and advertisers already are detailing their ad plans. Thirty-second blocks are reportedly going for $4.5 million, and about 111.5 million people tuned in last year, according to Nielsen, so the stakes are high.
“The mass appeal of the Super Bowl presents an unparalleled platform to launch 360-degree campaigns that ultimately deliver against our top priority: sell more beer,” said Jorn Socquet, vice president of U.S. marketing at Anheuser-Busch, in a statement.
Anheuser-Busch, traditionally one of the biggest advertisers during the game, said Wednesday that it plans to air two 60-second spots for its Budweiser brand, including one called “Lost Dog” that features a “heartwarming tale of two friends having each other’s backs,” said Budweiser vice president Brian Perkins.
A second 60-second ad is still under wraps, but it will focus on the “brewing credentials” of how Budweiser is brewed.
Both spots are expected to be released before the Super Bowl.
