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Mitt Romney walks with his wife, Ann, after speaking Friday in San Diego.
Mitt Romney walks with his wife, Ann, after speaking Friday in San Diego.
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SAN DIEGO — Mitt Romney laid down a marker for a prospective presidential campaign in 2016, telling a Republican audience Friday night that the party can win the White House by stressing security and safety for the American people, opportunity for all regardless of background and a plan to lift people out of poverty.

In his first public appearance since his surprise announcement that he will seriously consider a third campaign for the White House, Romney offered a message that represented a departure from the themes he sounded in losing the 2012 campaign to President Barack Obama.

“Under President Obama, the rich have gotten richer, income inequality has gotten worse, and there are more people in poverty than ever before,” Romney said. “Under this president, his policies have not worked. Their liberal policies are good every four years for a campaign, but they don’t get the job done.”

In his last campaign, Romney was hampered by an image that he was a wealthy business executive who was out of touch with ordinary Americans. On Friday, he seemed determined to send a signal that he would try to deal with that problem from the start, should he run.

“It’s a tragedy — a human tragedy — that the middle class in this country by and large doesn’t believe the future won’t be better than the past or their kids will have a brighter future of their own,” Romney said.

He cited former President Lyndon B. Johnson’s War on Poverty half a century ago. Johnson’s intentions were good, he said, but his policies had not worked. He argued that Republicans must persuade voters that conservative policies can “end the scourge of poverty.”

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