If you’ve ever seen live, you’d know that the guy is hardly ever serious. His latest prank is a stunt for his upcoming new album “I Love You, Honeybear.”
Father John Misty sent out a press release Tuesday morning announcing that he had introduced a “breakthrough digital music service” called Streamline Audio Protocol (SAP) where he’ll debut the new album.
The email gives you a link to the SAP website (which is just ) and brings you to a convincing-looking landing page with these words:
We all know the drill: music is expensive to buy, and, well, we don’t always end up liking what we hear. However, thanks to amazing technological innovations like streaming music we no longer have to pay for music we might not like. Sophisticated discovery algorithms even guarantee that we never accidentally discover anything we might not like. There’s never been a better time to be a fan of sharing and discovering – even of music.
You’ll scroll through a slick website that looks like the next hip startup, you’ll see some more highlights of the website, pictures of young, attractive, happy, non-threatening 20-somethings, and then you’ll get to the stream.
Click play, and you get a crappy, jumbled stream of what might be the new Father John Misty album. But it’s hard to tell. Below the music player is a link to buy the album.
Good one, Misty. Good one.
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