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Tamara Chuang of The Denver Post.
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Getting your player ready...

As is well into Day 4 of 10 days, we have no updates as to whether any of the 10 CEOs and entrepreneurs are pursuing any of the 10 “wicked” health problems.

At least not officially.

But in the social networking world, there are plenty of hints as to what is going on. Denver-based also captured interviews with every CEO, giving us sneak peeks.

10.10.10’s chosen CEOs. What problems will they pick? Their social networking trails give us some clues. Photo by

”£ Lizelle van Vuuren, a serial entrepreneur who’s behind and the , is interested in tackling .

”£ Zackary Lewis, founder of streaming-radio’s Liquid Compass in Denver, by Day 2. He has yet to though.

And no wonder there are two CEOs interested in this topic. Presenter from the made a convincing pitch on Monday with an animated slide that showed how fat we’re getting:

In 20 years, adult obesity rates have skyrocketed. Notice there’s no more blue in 2010. Download the report by clicking the image above. Source: CDC

”£ Maurice Herbelin, a medical doctor from Sacramento with an MBA, is interested in . Lisa Brown, CEO of , pitched the problem on Monday by starting with bewildering examples of people who still smoke even though they’re on oxygen. “How can we engage patients to effect change?” she asked.

”£ Frank Ricotta, managing partner of BurstIQ, doesn’t clue us in on where he’s leaning, at least on his . In an interview with , he said, “The more I learn about these wicked problems, the more I realize how much I really don’t know about them and how much more I still have to learn.”

While 10.10.10 is all about getting startup-minded folks to think differently about solving health problems, the 10 chosen leaders aren’t obligated to pick a problem at the end of 10 days. They could even pick the same one. Storyvine wondering if any CEOs will create a real company.

”£ Craig Misrach, CEO of medical-device company Freedom Meditech in San Diego, seems to the End of Life wicked problem. He believes what’s missing is the perspective of the patient to help solve the problem. The presenter on Monday had started with a vivid example: A first-person story by Lisa M. Krieger of the San Jose Mercury News who . “How could the hospital bill for the final days of this frugal man … add up to $323,000 in just 10 days?” she asked.

This can’t be good. One hospital in Houston found these results after looking at its patient records. Duplicates cost money and threaten patient privacy, according to CHIME.

”£ Joy Randels, CEO of tech accelerator New Market Partner in Florida, said she is most . That problem was pitched by Russ Branzell, the CEO of . Clerical errors at hospitals and other healthcare systems not only create security issues with patient data, but they’re costly to fix — he said a duplicate record can cost $1,000 to fix!

”£ Monique Giggy, co-founder of the mobile golf app Swing by Swing Golf, hasn’t since July. By Day 2, her interests .

Hospital infections are rampant, causing doctors to prescribe more drugs. But should we be taking them? Arlen Myers, a doctor and CEO of the Society of Physician Entrepreneurs, said keeping things clean can help prevent infections. He asked “Why can’t we get doctors to wash their hands?”

”£ Kelly O’Neill Dwight, president of KMD Consulting Services in Denver, hasn’t Tweeted specifically about whether she’s leaning toward one problem or another. But she does link on , a doctor and CEO of the . Myers made an about the massive problem of antibiotic resistance. “Stop prescribing inappropriate antibiotics. If you have a cold, it’s a cold. Don’t ask for antibiotics. The single biggest cause (of antibiotic resistance) is antibiotic abuse,” he told the audience on Monday.

”£ Cheryl Kellond, co-founder of sports-watch maker Bia Sport in Boulder, offers no hints — her video shows . But she found the need to address Alzheimer’s as “.” Huntington Potter, a , pitched Alzheimer’s as a $1 trillion problem that many scientists are studying. But there’s also a need to look at the caregiver and patient support aspect.

THIS. Totally intriguing. “: Pathology of Alzheimer’s starts 20 years before symptoms do ”

— Cheryl Kellond (@XXfounder)

”£ Lincoln Powers, CEO of Rocky Mountain Technology Group in Montana, was by the Storyline videographers. And being day one, he “thinks” he’s undecided but mentioned his go-to was, patient engagement or software that improves patient outcomes.

The event ends next Thursday as the CEOs publicly say what problem they picked, if any. That event is sold out. But another event on Friday about digital health and startups still has a .

Earlier:


ӣ , Feb. 16, 2015

ӣ , Feb. 16, 2015

ӣ , Feb. 15, 2015

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