If it weren’t for the flaming red hair and toothy grin, you might not recognize the new Archie Andrews.
The 75-year-old comic book character has undergone a major makeover, and his new hipster look debuted at the annual Comic Con event in San Diego, Calif. Archie Comics is launching a new line of comics featuring a modernized Archie after it experimented for six years on how to bring the iconic character into the 21st century.
“It was clear to me that Archie was moving down the path of irrelevancy,” says Jon Goldwater, chief executive officer of Archie Comics and son Archie’s original creator in 1941. “I really wanted to aim for the comic book shops and the real comic book reader and do a complete relaunch of Archie.”
With his chiseled jawbone, skinny jeans, and trendy haircut, the new Archie is a far cry from the buck-toothed bumpkin of earlier days. The rest of his pals at Riverdale High have also transformed.
