Denver International Airport’s new logo to coincide with its 20th anniversary year. (DEN/DIA)
In honor of its , Denver International Airport on Wednesday unveiled its new logo. And, as part of the anniversary celebration, many lucky travelers are being surprised with free stuff like massages, $300 headphones, luggage, and TSA line cuts.
First, the logo. The new design now includes the tented roof of the Jeppesen Terminal, which the airport’s website notes is the “single most important visual element that DIA is known for around the world.” Those tents were not in existence when the original logo was created in 1990, five years prior to the .
Of special note is the switch from the use of “DIA” to “DEN,” which is the the internationally recognized International Air Transport Association (IATA) three-letter code for the airport. But don’t let that stop you from still using the colloquial DIA: “At home, you can still call us DIA or you can choose to call us DEN, whichever you prefer,” airport spokesman Heath Montgomery writes in a statement issued Wednesday
The logo, per the airport’s website, cost the airport $120,000, and did not use taxpayer money. It will be used digitally and on printed assets as they run out and need replacing, the airport says
Now, for that free stuff: Beginning this month, DIA staffers are roaming the airport, surprising customers with gifts in what the airport is calling “DEN upgrade.”
While some passengers seem stoked to be chosen, several — — seem rather subdued.
Therefore, here’s the challenge, fair travelers: If you see the crew below, get out there and act like a Publisher’s Clearing House Sweepstakes winner already, will ya?
Our crew is out picking random passengers for a really cool upgrade today!
— Denver Int’l Airport (@DENAirport)
So, what do you think of the new logo? And will you call it “DEN,” or is “DIA here to stay? Comment below or tweet me @LauraKeeney.
