Noted: Four months after, Wayin co-founder Scott McNealy that the digital marketing software firm raised $15.4 million from mostly new investors.
One new investor was not disclosed, but another is David Duffield, founder of PeopleSoft and co-founder of Workday Inc. The round also included investments from existing investors U.S. Venture Partners, SAP founder Hasso Plattner and McNealy. The company previously has raised .
McNealy said the new money would be used to scale and grow the business, with plans to expand internationally add hire more sales, engineering and “creative talent” employees. He also delves a little deeper into product changes in a .
Wayin, which employed 55 people as of May 2015, helps companies figure out what digital content is doing well. For example, it uses Twitter, Facebook and Instagram to help companies engage fans and potential customers. McNealy, the co-founder of Sun Microsystems, returned to the CEO role in May because of the company’s rapid growth. The company says it has grown year-over-year sales by 250 percent in two years.
