Even late-night host Jimmy Kimmel sees that the marijuana — err, cannabis — industry is in the thick of a very real marketing campaign.
Mom Weed: It s not just on TV
Weed news and interviews: of The Cannabist Show.
Watch .The marijuana industry is looking to rebrand itself, Kimmel says in a new skit, embedded above. They want to change the image of marijuana users to show that pot smokers aren t just skaters and rappers and gamers — they re also your neighbors and your teachers and maybe even your mom.
Playing off — and businesses plentiful attempts at monetizing or — Kimmel s Mom Weed skit is pretty dang funny.
And for those of us who get lifted before knocking out a bunch of household chores, the skit is also dead-on.
For mom s who toke up on the go, says the skit s weed-loving mom. Because let s face it: Taking a fat rip off some dank-ass ganj makes doing laundry, changing diapers, cooking, doing more laundry, changing more diapers, cooking again almost bearable.
