The Denver Post continued to show strong year-over-year growth by capturing 5.45 million unique visitors in March — a 19 percent jump over the same time last year — to once again lead local media outlets in total digital audience.
Those figures come from the latest data released on Thursday and represent the second-highest total audience since at least October 2014. Last month, following . About 2.7 million unique visitors came to The Post on mobile devices, which represented nearly 72 percent of its audience in March. In all, The Post had 26 million page views.
The Post also set an all-time high in video views , attracting 1.46 million for the month on its own content, a 10.3 percent month-over-month improvement and a 320 percent year-over-year jump, according to internal data. On its mobile apps, The Post had 5.76 million views, its highest total in a year.
In the market, TEGNA-owned attracted 3.71 million unique visitors across its platforms — nearly 74 percent of which came on mobile devices. It attracted 45 million page views during the month. was next with 2.42 million unique visitors, followed by at 2.17 million and with 1.35 million.
Overall, 36 percent of The Post’s audience was Millennials, classified as those between 18 and 34 years old. Those between 18-49 represented 72.1 percent of its audience.
, The Post’s site dedicated to covering marijuana news and culture, attracted 169,000 unique visitors, a 225 percent increase over August 2015, comScore reported. The Cannabist set a record in page views with 2.13 million, according to internal figures.
The Post in May with streamlined content and advertising layout, with a top focus on mobile presentation, an acknowledgement that audience habits have shifted dramatically toward consuming information on smartphones. For the first time, video will be viewable on its mobile web presentation. Readers will also be able to more easily browse archive content across a variety of topics.
Daniel Petty is the director of audience development for The Denver Post.
