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Big, historic neon signs from Colorado Springs motels are for sale

Redevelopment along South Nevada Avenue made motels obsolete

Neon sign from the Stardust Lodge along South Nevada Avenue in Colorado Springs is for sale because the hotels it advertised will be torn down to make way for new commercial development. Money from their sale will be donated to the Springs Rescue Mission, developer Walt Harder told The Gazette.
Mark Reis, The Gazette
Neon sign from the Stardust Lodge along South Nevada Avenue in Colorado Springs is for sale because the hotels it advertised will be torn down to make way for new commercial development. Money from their sale will be donated to the Springs Rescue Mission, developer Walt Harder told The Gazette.
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By Rich Laden, The Gazette

Many people probably would say there’s not much worth saving along South Nevada Avenue in Colorado Springs.

The corridor is home to a cluttered collection of aging motels, pawn shops and used car lots, some of which are due to be razed as part of the city’s latest redevelopment project.

But there’s at least one part of South Nevada’s past that some believe is worth preserving.

Two 1950s-era signs, whose brightly lit neon once beckoned guests to the now-shuttered Chief Motel and Stardust Lodge, are for sale — prized pieces of Americana that sign aficionados say harken back to a different time.

Neon sign from the Chief Motel along South Nevada Avenue in Colorado Springs is for sale because the hotels it advertised will be torn down to make way for new commercial development. Money from their sale will be donated to the Springs Rescue Mission, developer Walt Harder told The Gazette.
Mark Reis, The Gazette
Neon sign from the Chief Motel along South Nevada Avenue in Colorado Springs is for sale because the hotels it advertised will be torn down to make way for new commercial development. Money from their sale will be donated to the Springs Rescue Mission, developer Walt Harder told The Gazette.

Walt Harder, who heads one of three real estate groups that are redeveloping portions of South Nevada, began advertising the . The price: $10,000 for the pair, although he’ll consider an offer if a buyer wants just one. All sale proceeds will go to the , he said.

“They’re a big part of Americana,” Harder said. “You don’t see them in foreign countries, typically. Neon was never really part of their past. It’s a real slice of America.”

Neon signs are “historical works of commercial art” and worth saving, said , founder of , a nonprofit, Denver-area preservation group.

“They represent an era in our history when people traveled by car to areas like Colorado Springs and the lands beyond that symbolized the American West,” Scholl said. “They are artifacts of Americana that are vanishing quickly from our ever-homogenized landscape.”

To read more about the redevelopment of South Nevada Avenue visit

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