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Boulder-based Bobo’s raises $8 million

The company plans to triple gross revenue by 2018.

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Beryl Stafford, founder and president, holds a box of oat bars at Bobo's Oar Bars company in Boulder Sept. 28, 2016.
Cliff Grassmick, Daily Camera
Beryl Stafford, founder and president, holds a box of oat bars at Bobo's Oar Bars company in Boulder Sept. 28, 2016.

A Boulder-based group of investors has put $8 million into BoBo’s, one of the region’s highest-profile natural food product companies.

The cash will allow the oat bar firm to push forward with marketing efforts and to create a national sales team, according to CEO TJ McIntyre.

Founded in 2003 by Beryl Stafford and self-funded, this is the first time BoBo’s has sought outside investment, McIntyre said. Stafford maintains controlling interest in the company, with new investors Boulder Investment Group Reprise (BIGR) and Range Light LLC taking a minority stake.

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