Boulder’s Avery Brewing has become the latest brewery to hop on the hard seltzer train, as the company announced today it will be debuting Sparkle, its own take on the beverage, next month.
Sparkle will come in Cherry Lime, Grapefruit and CranRaz flavors and will be available in cans starting in February, according to a release from Avery.
We'd like to introduce Sparkle, our new hard seltzer! Harvested from the Arapaho Glacier and our Colorado headwaters, Sparkle is our glacier-spiked hard seltzer brewed to have 0 added sugars, 100 calories, and 1.5 carbs. Learn more about Sparkle here:
— Avery Brewing Co. (@AveryBrewingCo)
“Along with everyone else in America, Avery’s brewers have been enjoying their share of hard seltzers between beers,” the release stated. “True to their ‘Beer First’ commitment, Avery’s team wanted to create a hard seltzer of their own, with the consistency and quality they embrace every day.”
Avery like Oskar Blues and Upslope in trying to capitalize on the hard seltzer craze .
With drinkers looking for lighter alternatives to beer, Avery said its hard seltzer has 100 calories and comes in at 5% alcohol-by-volume.
“When the brew crew set out to develop a hard seltzer, they wanted to focus on all-natural ingredients, crisp flavors, and their proven brewing process,” the company’s release stated. “Avery spent over a year diligently perfecting a hard seltzer with flavor and body that raises the standard in this rapidly expanding market. Using their extensive brewing experience and knowledge, Avery’s team crafted a consistently high-quality hard seltzer thatap glacier-spiked, clean, and refreshing.”
