Denver-based family investment office has sold its stake in to Beyond Brands Group, the company behind .
Gart Capital first bought into Swoozie’s in 2011, according to a news release last week. The firm, which is part of the Gart family of companies that dates back to the founding of Denver’s Gart Bros. Sporting Goods in 1928, worked with Swoozie’s president and co-founder Kelly Plank-Dworkin to launch an e-commerce operation.
The Atlanta-based chain has 10 stores including one in Greenwood Village. The store was originally in Cherry Creek North in Denver. Southern Living has five stores, none in Colorado, according to its website.
The result of the sale, according to a news release, will be a merged retail operation with Swoozie’s merchandise available in Southern Living stores and online and Southern Living items available through Swoozie’s stores and website.
Terms of the deal were not disclosed.
It’s the second major transaction Gart Capital has executed in 2020. In January, Alex Gart announced the company had acquired California-based workwear retailer Work World.
