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Sunday, April 26th 2026

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Longtime Denver-area car dealership changes its name — and business model

Ed Bozarth Chevrolet is now Celebration Chevrolet; owner Kent Bozarth taking cues from consumers to reshape buying experience

(Photo provided by Celebration Chevrolet/imADgine studios) Longtime dealership Ed Bozarth Chevrolet has a new name and a new model for selling cars. The dealership is now Celebration Chevrolet and owner Kent Bozarth says the goal is to remove what he calls the "pain points" from process.
(Photo provided by Celebration Chevrolet/imADgine studios) Longtime dealership Ed Bozarth Chevrolet has a new name and a new model for selling cars. The dealership is now Celebration Chevrolet and owner Kent Bozarth says the goal is to remove what he calls the “pain points” from process.
DENVER, CO - DECEMBER 12: Judith Kohler - Staff portraits at the Denver Post studio. (Photo by Eric Lutzens/The Denver Post)
By | jkohler@denverpost.com | The Denver Post
PUBLISHED: | UPDATED:
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Bozarth Chevrolet, in business in the Denver area for more than 30 years, has changed its name and has dramatically overhauled how it sells cars.
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