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Sports Columnists | Keeler: Thank goodness for Coach Prime….
Thursday, June 25th 2026

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Keeler: Thank goodness for Coach Prime. Otherwise, CU Buffs could get buried by new Pac-12 TV deal. Or lack thereof.

Will Coach Prime land on Amazon Prime? Deion Sanders makes CU must-see TV again. But Buffs fans still don’t know where they’re going to be able to tune in.

CU athletic director Rick George, left, gives Deion Sanders, CU's new head football coach a personalized jersey in the Arrow Touchdown Club during a press conference on Dec. 4, 2022 in Boulder. (Photo by Helen H. Richardson/The Denver Post)
CU athletic director Rick George, left, gives Deion Sanders, CU’s new head football coach a personalized jersey in the Arrow Touchdown Club during a press conference on Dec. 4, 2022 in Boulder. (Photo by Helen H. Richardson/The Denver Post)
DENVER, CO - NOVEMBER 8: Sean Keeler - Staff portraits at the Denver Post studio. (Photo by Eric Lutzens/The Denver Post)
By | skeeler@denverpost.com | The Denver Post
PUBLISHED: | UPDATED:
Getting your player ready...
Can you imagine where the Buffs might be without Deion Sanders, given the parameters of the Pac-12’s new media rights deal? Or lack thereof?
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