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Keeler: Show Prime the money! CU Buffs coach Deion Sanders isn’t just college football’s best story. He’s its biggest bargain, too.

Hyperbole? Check your math. Sanders has more or less already brought to CU the total worth of his contract — $29.5 million — in his first 10 months on the job.

Colorado head coach Deion Sanders runs on the field prior to an NCAA college football game against Arizona State, Saturday, Oct. 7, 2023, in Tempe, Ariz. (AP Photo/Ross D. Franklin)
Colorado head coach Deion Sanders runs on the field prior to an NCAA college football game against Arizona State, Saturday, Oct. 7, 2023, in Tempe, Ariz. (AP Photo/Ross D. Franklin)
DENVER, CO - NOVEMBER 8:  Sean Keeler - Staff portraits at the Denver Post studio.  (Photo by Eric Lutzens/The Denver Post)
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Getting your player ready...
Rick George is on one of those Jamal Murray heaters right now. But pitching a $10-million-per-year football contract to the CU regents when your last NCAA-reported department revenues totaled less than $95 million? That's an awfully tough sell.
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